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Graphic design is the art and science of creating communicative and aesthetic visuals, whether for an advertisement, a website, a magazine, or any other medium. It takes creativity to create compelling visual elements, but it also requires knowing how to arrange those elements in a way that conveys ...

Our first marketing strategy tip for dentists is to know your persona, that is, your target audience. Who exactly do you work for? Who are your clients? Where is your focus? Do you want to specialize as a dentist or just perform routine care?

All of these points count. As for age range and gender ...

Platforms like Google My Business are essential for all types of businesses, not just hotels. Basically, it is a tool where you can enter all of your company's data, such as location, contact number (preferably WhatsApp) and opening hours.

It is extremely important that you keep this platform up to ...

But how do you create a relationship marketing strategy? Well, now that you know the advantages of relationship marketing and the tools you can adopt to apply it, all you need to do is follow the correct strategic guidelines to cultivate a profitable and honest relationship with your current and ...

What is market segmentation?
But what is market segmentation? The premise of customer segmentation is that a company cannot serve the entire available market. Its product may appeal to some and not to others, or be particularly suitable for some and not for others – with the exception of examples ...

Inbound Marketing begins with product research and ends with purchase. This process consists of several phases, also called “ funnel phases ”, which involve a progressive approach to the company.

The first phase, called “Attraction,” is the one that allows the content you’ve created to reach the ...

But why is your target audience so important? When determining who to sell to, remember that you’ll be dealing with your clientele for years (hopefully).

That's why it's essential to be recognized by people with similar values ​​to yours, by customers with whom you would happily go out for a pizza ...

In the strategic phase, the best social media platforms are also chosen to reach the target audience. Not all social networks are the same in terms of user types and usage.

Based on the chosen platforms and the identified audience, the marketing agency moves on to studying the content, a very ...

Therefore, from the moment that each employee of a company or individual professional recognizes the responsibilities assigned to them, the briefing seeks to guide them towards action, making them more aware of what the best decision is, promoting self-confidence.

Therefore, a well-structured brief ...

What is the difference between Buzz Marketing and Viral Marketing?
But be careful not to confuse Buzz Marketing with Viral Marketing. Despite some similarities, the objectives are distinct.

The first focuses on brand visibility through dialogue between consumers and positive social recognition ...