UK Data

Finding the best techniques to personalize our content and increase our engagement, even to a greater or lesser extent, is no easy task, right? We know. However, if there is one thing we are clear about, it is that the need to personalize our Email Marketing messages is of vital importance when it ...

Do you want to launch a mass email marketing campaign and don't know where to start? Then, this article can help you. The email marketing trends for 2021 are already clearly visible in the sector and it is worth knowing them.

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Email marketing trends for 2021 that you can't ignore
1 ...

A good communication plan makes all the difference for a company. It can define the credibility, positioning and the way in which the company should be recognized by the market and the public.

This recognition is defined as generating value for its audience and, with a well-designed communication ...

One of the fundamental objectives that companies seek is to increase their customer list. Although there are various ways to do so, one of the most successful digital strategies is through a Lead Magnet.

What is a Lead Magnet?
It is a free, quality content that is given to website visitors in ...

User experience in any marketing campaign is key. This situation extends to email marketing actions, so we will explain which aspects need to be highlighted.

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User experience in email campaigns, why it should be taken into account
Value generation
Usability
Easy access
Utility ...

Digital products have become an excellent way to share knowledge and generate revenue in the information products market . With the growth of this sector, many bloggers are discovering the advantages of creating and selling digital products.

There are several types of information products , such as ...

The popularization of the Internet has transformed the business world and consumer behavior, creating direct communication and enabling the building of a relationship between brand and customer. Following the trend, Digital Marketing has gained space in the Marketing Planning of companies of ...

From time to time, it is necessary to review digital marketing strategies and find out when it is time to chart a new course. This can be done in several ways, starting from perception, analysis of metrics, target audience, market behavior, etc. With this, it is possible to create actions that can ...

Digital Marketing and sales in the B2B market are growing in the digital world.

See the potential of communication channels and how to integrate digital
marketing experiences with sales in the corporate world.

B2B businesses are constantly changing due to advances in technological processes. As a ...

Email marketing for loyalty can be extremely efficient. According to the Direct Marketing Association's latest Response Rate Report, the ROI for loyalty email marketing in 2012 was $28.50 in sales for every $1 invested. However, we were struck by the following data on email marketing ROI that we saw ...