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An example would be an automated SMS with a special discount going out on the morning of a customer’s birthday. Shipping updates are another key ecommerce communication that works well for SMS.

Just keep in mind that you need the contact’s permission to send them SMS. Also, some countries regulate ...

Key takeaways for setting up customer intelligence
Use AI for deeper customer insights
More than 60% of marketers use AI in their marketing activities. AI provides insight into both your everyday tasks and larger processes and also gives your teams the space they need to gather their own ...

Stick to a single-column layout to maintain clarity.
Use white space strategically to separate sections.
Highlight key information, such as order numbers, with bold or larger fonts.
Pro tip. For ecommerce brands, simplify post-purchase emails to reduce confusion. A clean design reassures customers ...

When it comes to multichannel workflows, the goal is to create a journey that feels effortless to the customer. Automation helps you send the right message at the right time — regardless of the channel.

8 best SaaS marketing automation tools
Ready to get started? Check out the top SaaS marketing ...

Web push notifications
A/B testing
Automation workflows
Advanced (behavior-based) customer segmentation
Analytics and reporting
Positive review of Omnisend, a bulk email service. "Recommended email marketing software for ecommerce stores."
10. Elastic Email
Elastic Email is a versatile platform ...

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5. Make your call-to-action obvious
A call-to-action should be designed with a specific outcome in mind. The CTA should also be the answer to lead intent. That translates to buttons or banners that give your potential buyer what they want and accomplish the goal of ...

Design your emails using visual hierarchy
As consumers, we tend to follow predictable patterns when engaging with content. Visual hierarchy helps to guide readers' attention in emails, directing readers to the most important elements.

Visual hierarchy is an email design best practice, as it allows ...

You, too, can run a festive campaign with a catchy Cinco de Mayo email subject line and colorful Cinco de Mayo email template.

To help you take your Cinco de Mayo email marketing campaign list of kuwait cell phone numbers to the next level, we’ve put together some tips, subject lines, and email ...

So what is marketing automation? It's an extremely valuable tool for marketers that not only saves you time, money, and energy, but leads to better performance too. To better understand why your small business needs marketing automation, let’s break things down:

What exactly is marketing automation ...

Product release email blast template
This template is ideal for ecommerce product releases. It lets the visuals do the heavy lifting, minimizing the need for lengthy descriptions.

The brief headline and call-to-action button keep the message concise and free of distractions. This avoids ...