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With this first article we begin a series of posts dedicated to talking about and, above all, understanding the importance of deliverability in email marketing. At Benchmark Email we are committed to our clients and we want to guide you towards success using our tool. Today we begin with a generic ...

As far back as 1963, David Ogilvy was already mentioning that in his profession , on average, people read the title of an email five times more than the content. In fact, by the time you've written your subject line, you've already spent eighty cents of the dollar you spend on sending each email ...

It’s been a while since Gmail introduced the tabbed inbox to make your life easier. Its goal was to make you see only important emails in the main tab. Soon after, marketers started complaining about the reduced open rates of their email marketing campaigns . Are you one of those who is worried that ...

Veganic is a small but cute online vegan food store from Berlin. The current team has been in charge since 2012, but the company was founded long before then. It dates back to times when the vegan lifestyle was far from being so widespread, and it was not easy to get a plant-based replacement for ...

Today we interview Somos Sinapsis – Digital Marketing Agency with presence in Barcelona and Madrid. They are dedicated to digital marketing and business development on the internet, mainly to the development and launch of online stores, although they do not forget at any time any aspect of the ...

Have you ever wondered what your customers think about your company, or about your purchasing service or about the management of their complaints? Did you know that you can clear up any doubts with the tools, surveys and polls included in your Email Marketing account ?

What is a survey?
Survey : a ...

Your subscriber list is the most valuable marketing asset you have.

And there are several reasons behind this.

For starters, you're not relying on a third-party platform. Your list has each person's permission to send them different email marketing campaigns. So, most importantly, it's an ...

Email Marketing Segmentation: 4 Ways to Divide Your List
Unless you have a very small list or are doing really good email marketing , chances are your name falls into different categories and can encompass everyone from people who have never opened your emails to those who actually click on the ...

Let's say you run a very successful personal services agency. You have lots of loyal clients, a good reputation, but a very small email list. You want more people on that list, but you have to do it the right way. To accomplish this, you have to collect permission-based signups for your email or ...

Smart email campaigns are an important part of successful marketing. As we already know, the goal of every entrepreneur is to convert their subscribers into potential customers through their email newsletter. However, the question is, what content to include in your emails?

As a frame of reference ...