UK Data

Dynamic market changes force marketers to look for new ways to optimize budgets. CIMO Standards & Foresight research shows that despite the decline in marketing expenditures, companies still achieve high efficiency. Find out which areas of marketing Polish organizations focus on and what strategies ...

Use interactive tools like mobile apps, information kiosks, and touchscreens to let visitors choose which stories they want to see. Personalized experiences increase engagement and allow visitors to gain a deeper understanding of your brand.

Tip
Collecting feedback from your visitors will allow you ...

The use of multimedia such as videos, animations, interactive touch screens or virtual reality can greatly enhance the narrative. Videos can present the history of the company, the production process or the stories of satisfied customers. Animations can explain complex processes in a simple and ...

Storytelling is a powerful marketing tool that can significantly increase brand engagement and memorability. In the context of trade fairs, where the competition for visitors’ attention is fierce, skillful storytelling can be the key to standing out from other exhibitors. Creating a coherent and ...

Attending conferences is a great way to gain the latest knowledge, learn about innovative strategies, and establish valuable business contacts. Such events allow you to stay up to date with current trends and tools. Below we present a selection of the most important marketing conferences that are ...

The Tender BINGO campaign, prepared for the SAR Marketing Communication Association, aimed at building awareness of fair practices in tenders, also received three nominations. The project was recognized in the categories of Content Marketing, Digital Public Relations and Limited Budget.

The ...

How to win in digital? From 155 entries, the IAB MIXX Awards jury selected 43 campaigns that received 55 nominations for the award for advertising activities that use the digital environment in the most inspiring, creative and effective way. The best campaigns will compete for gold, silver and ...

*Bespoke is 10 years old. How has the company developed over that time? Why did it take eight agency locations? Is it worth believing that good karma comes back? Find out now.

Press review

The year is 2014. The iPhone 6 is launched, Kamil Stoch receives the Crystal Globe in Planica, and ...

He is the author and co-author of the books: "Marketing Automation Step by Step", "This is Social Selling", "Abc of B2B Marketing", "B2B Marketing Essential", "B2B Marketing: A Guidebook for the Classroom to the Boardroom", and the courses "Fundamentals of B2B Marketing Strategy" and ...

Artificial intelligence (AI) is nothing new, and its impact on online advertising is growing every year. The largest tech giants, such as Google, Meta, and TikTok, are constantly competing and optimizing their algorithms to gain an advantage over the competition. Smaller companies are following in ...