What is a user persona and why is it important?

[rifathasan2005]

A persona helps marketers or companies identify all the characteristics of their target customers. This allows them to create or modify their product or service to better suit their customers. Although these personas are fabricated, they represent real people with identical backgrounds, demographics, problems, and goals. A persona also linkedin database collects all this information to convey it in a simple and understandable form. Personas are not simply created based on what a company thinks its ideal customer is like. Instead, they are created by studying real data and statistics obtained from actual research.

Why do you need a user persona?
Whether you’re building AI software for B2B companies or manufacturing construction equipment, you need a user persona. It will help you build a successful product by helping you understand who will use it and how. Here’s a list of questions a user persona can answer for you :

Who will use your product?
What are your client's current lifestyle and behavior patterns?
The challenges or problems your customers face
Your client's needs and goals
How can you help them achieve their needs and goals?
Having clear answers to these questions will give you a clear picture of what needs to be done with your product. It will also allow your development and design team to consider user personas when designing and developing your product. Your team can choose specific paths and actions that are chosen with the user in mind. In retrospect, a good persona will guide you toward creating a final product that solves a problem, is desirable, and is useful.