Guidelines to optimize your B2C campaigns
1. Congratulations
2. Emails with offers or discounts
3. Abandoned cart recovery
4. Personalized recommendations
Guidelines to optimize your B2C campaigns
As a general rule, and first of all, you need to know what your recipients like . And yes, we know this is obvious, but we have to say it because it is often forgotten
It is therefore advisable to analyse the habits of your recipients by age when receiving an email. Cultural conventions must also be taken into account. This will make it office 365 email list easier for your free email marketing actions to work.
In addition, here are some tips for sending promotional emails:
1. Congratulations
Congratulations serve the purpose of humanizing the brand , so they are a good option to maintain a bond. However, there are some important aspects to help it meet its objectives.
First of all, you have to get the email to be read. And although there is a good predisposition (44.1% of recipients read it), you have to offer something interesting . This is a good opportunity to offer a discount for that day or a small gift . It is therefore good that you take these aspects into account to get the email opened.
As for stylistic issues, using GIFs, videos or graphics can be a good option . Ultimately, it is about being able to contribute something new or interesting, always in accordance with your recipient profile .
2. Emails with offers or discounts
Offer or discount emails are one of the most powerful hooks you have. To write a good and impactful email, you have to consider these points:
Timing is important . It is not surprising, then, that special dates or events are used for promotion. Birthdays, national holidays, Christmas, Black Friday or any other important date for your specific target are good excuses. That is why it is always useful to have a calendar of dates and events at hand. Here is ours .
The duration of the offer or discount is also important. Last-minute offers are often effective in influencing the purchase decision.
Using dynamic content is vital. Graphics or GIFs can spark interest. On the other hand, anything that involves working directly from the email with AMP to compare offers or buy will retain the recipient.
3 tips to optimize your landing pages
People like to receive discounts and offers. In fact, up to 50.2% of users said they are willing to click to find out more about an offer or discount.
Microsoft
Image source: Microsoft
3. Abandoned cart recovery
Abandoned cart recovery emails are one of the most effective email marketing actions because they give the option of recovering a sale that was lost. In recent times, this technique has become more widespread due to its effectiveness, as it has conversion rates of 18.64% .
When you write an email like this, you should use it as a reminder . Phrases like “this X is waiting for you” or “you are waiting for X to get Y product” will motivate the recipient. You can even link the email to an offer.
The idea, in short, is that your recipient is interested in completing the purchase that they put on hold. That is why this is a very effective resource.
4. Personalized recommendations
Personalized recommendations are interesting as long as they are targeted to a specific recipient. The extension of Big Data, algorithms and A/B forms allow for fine-tuning in this regard.
The best advice when writing these emails is to personalize them as much as possible based on the information you have. Make sure that what you are offering your recipient will be interested in and open the email. This is a smarter way to make sales.
Optimizing B2C email campaigns therefore involves knowing your target and applying good practices . Using an email marketing solution will make it much easier for you to achieve your goals.
