However, today, in our article, we are going to try to solve this problem, which we see as a problem, as far as possible, without investing a large amount of money, effort and resources. How? Easy: through Email Marketing ; a tool that includes the three characteristics above, and can be seen as an ally for companies that rescue abandoned carts.
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What do we mean by “abandoned cart”?
How to use Email Marketing to recover shopping carts?
Email Marketing Statistics Related to Abandoned Carts
What do we mean by “abandoned cart”?
Before we begin our article, we would like to define in depth what we mean by “abandoned cart”. And, without a doubt, it is nothing more than the action of a canadian hospitals email list user within a website, in which he adds numerous items to his cart, with -obviously- the intention of purchasing (something that places him at a very advanced level of the conversion funnel), but which, for whatever reason, does not end up being completed.
Whether it's because they access our site organically, or because they're referred by email , social media or any other means, the user is currently on your website, analyzing products and sending them to their cart. But, stop! At that moment, they think twice and decide that they're not convinced by the cost of the products they were sure they could buy. Or, wait... it could also be that someone rang their doorbell, causing them to abandon their online activity, or... it could even be that they were late for work and had to close their computer immediately, or it could simply be that their computer's battery ran out...
AIDA method for writing your newsletters, does it really work?
I mean, there are many and varied options for which a user can abandon a shopping cart; and we will never know exactly what causes such a scenario, case by case. However, what we can know is how to get the user to recover that shopping cart, completing the purchase action.
How to use Email Marketing to recover shopping carts?
An email encouraging the recovery of an abandoned cart is simply a friendly reminder for the potential customer, offering them the possibility - with just one click - to complete that purchase they were so interested in, and may have already forgotten about. In other words, with this email, we seek to stir up the user's interest in the product or products that they had just added to their shopping cart.
To do this, it is strictly necessary to make use of two elements, with a lot of potential, that we must launch to the public with a message -excuse the redundancy- powerful enough to get the user to decide to complete their purchase:
The CTA: you must use a powerful Call To Action that arouses interest and is, at the same time, clear and accessible. You can choose to play with different elements such as color, location, font size, etc., but if there is one thing you must be clear about, it is that the message you send in your CTA is key when it comes to converting.
The subject line : if, obviously, the CTA text is key when it comes to converting, imagine if the subject line isn't. Because... Who can click on a CTA without having previously opened an email? And why would we open the email if the subject line weren't interesting to us? Sometimes, it works very well to convey a sense of urgency...
On the other hand, we also recommend that - if you have the opportunity - you include, in your shopping cart recovery messages, reviews or testimonials from other users who have already purchased the product you are trying to sell.
