When the lemlist growth team was formed, our core focus was on three pillars. Actionable content to grab attention, enjoyable product onboarding experience and major push to build a deep connection between the lemlist brand and lemlisters.
Our sales funnel lies on these pillars. Today, I’ll talk about it in great detail and share all the secrets that helped us achieve some brilliant results.
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The most interesting topic would definitely be this exclusive insight into our simple sales funnel where I’ll walk you through the things we did across all stages of the funnel.
You’ll also discover a bunch of kickass examples from companies argentina phone number list operating in different industries that simply crushed it.
Don’t worry, we’ll cover the basics too…
What is a sales funnel?
I’ve heard people speaking about “sales funnel” and “sales pipeline” as if they are the same. They’re not. Here’s the difference real quick…
Sales funnel definition
Sales funnel represents the prospect’s journey from their first contact with your company until the moment your product or service has been purchased.
Sales pipeline outlines all the steps of your sales process. Meaning, set of exact actions prospects needs to take to complete the purchase. Remember how you have these steps…
–> Contact Made > Meeting Booked > Meeting > Contract Offer > Deal Won
… that’s a pipeline.
But the easiest way to think about it is… funnel feeds the pipeline. Without a funnel, sales teams wouldn’t have leads to process in the first place.
We’ll talk about pipelines and best practices in one of our next articles that are coming soon. Particularly after this conversation in the TSAC community…
