Every day and every new subscriber is a new opportunity . It sounds a bit romantic, but it's true: new email subscribers are your perfect excuse to continue guam business email list improving your brand's communication towards this selection of users who can, in principle, become new customers.
However, it is not always known how to guide new email subscribers along the “right path”; the unfortunate thing is that in this back and forth, the subscriber can lose interest and become “just another one” who joined your mailing list and eventually canceled his or her subscription.
So what is that ideal process for new email subscribers?
I start from the starting point, which is the opt-in or subscription process; this can take place on a landing page or some form on networks that is integrated with the submission database, where the user has explicitly agreed to leave their data.
From that moment on, there are a series of good practices that we can frame within the inbound path so that email marketing and newsletters are the perfect support in the process of closing new subscribers into clients.
First, there’s the thank you page. Some brands skip this step in their subscription process, which consists of taking the user to a page thanking them for subscribing and, in the best case scenario, giving them some extra “premium” content, such as a video about your product or a discount.
Next, there is the welcome email. In the best case scenario, I suggest you automate this email (always trying to personalize it with dynamic fields), which is nothing more than confirming your gratitude and welcoming the user to your mailing list.
From there, a long road begins to “work” your new email subscribers until they fall in love and get hooked. Depending on the nature of your brand or business, sending your new email subscribers a series of scheduled newsletters within a systematized flow can be a good option to educate them about your products or services.
This without forgetting that they can be subject to your weekly, biweekly or monthly mailings (i.e., your brand's newsletter or news newsletter), where I reiterate that you should always try to personalize the experience.
As you can see, there is much more to this than adding people to an email list and sending them emails “ just because .” Thanking them, welcoming them, and educating them are all steps that you need to take to try to convert them into your customers.
And yes, it may seem like a long time, but I can assure you : in the medium term, you will be able to have much more loyal customers who are hooked on your brand.
