The Importance of Data-Driven Marketing

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Reduce opportunity loss If you use a whitelist that only contains basic information about potential customers, you will not notice the existence of dormant customers. If you record sales history and reasons for lost sales in your house list, you can dig up dormant customers, such as "I was turned down last time because the timing was bad, but if I approach them this time, I might be able to create a business deal. " If you can dig up dormant customers, it will be helpful when your approach to new customers reaches a plateau.

It has become difficult to collect customer information mauritius email list 150000 contact leads Due to the influence of the Personal Information Protection Act and other factors, it has become difficult to obtain customer information, such as the inability to view resident registers or purchase lists. In order to acquire potential customers, companies are selling measures through online and offline advertising, and advertising costs are rising. As a result, it has become more difficult to collect customer information, so it is important to compile the acquired potential information into a house list.



Learn more about online advertising here! The following article provides detailed information about online advertising: ・Complete version: Comparing 7 types of online advertising! Costs, advantages and disadvantages are also explained Learn more about offline advertising here! The following article provides more information about offline advertising. What is offline advertising ? Learn about the differences between offline advertising and the costs of different types of campaigns! New CTA [4] How to create a house list To create a house list, follow the steps below: Set up list items Organize your prospects' information Enter your lead information Here we will explain each step in detail.