Through the prism of advertising on Google and Facebook
Svitsoft agency has been engaged in digital marketing for 12 years, and before the war we managed the largest digital budget in the real estate sector of Ukraine. Among our clients are such companies as Kyivmiskbud, Riel, DIM, PERFECT GROUP and other top developers. On February 24, business stopped. But we decided that we could do what we know best, namely - attracting traffic - for the benefit of the most famous volunteer organizations in Ukraine.
Beginning of the process. Creation of an aggregator site.
We proceeded from the logic that Ukrainian volunteer foundations during uae rcs data wartime clearly do not have enough free time or extra resources to promote themselves to a Western audience. And we decided to do it for them.
Our clients gave us 700 thousand hryvnias in charitable contributions — this is part of the funds that remained in their office accounts at the time of the war.
On the fourth day of the invasion, in the bomb shelters, we created a website-aggregator of volunteer initiatives and with this money we began to attract foreign traffic to this site. Thus, citizens of other countries could see verified and official data and invoices for helping our country.
Every day, the project team of 17 people works on website development, creating videos for the YouTube channel, creatives, launching advertising targeted at 20 different countries, and working on social networks. The website has been translated into 9 languages.
How do foreigners donate money to Ukraine?
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