Consumers will continue to make choices based on their values

[batasakas]

Consumers are already accustomed to many services (such as self-pickup, remote meetings, and advanced digital payments) and will be interested in continuing to receive them, Forrester data confirms this.

For example, half to two-thirds of consumers in the US and Europe say the pandemic has changed how they shop, and the number of American adults who would like to get a doctor's consultation via video chat has increased by 66% since 2019.

Brands that successfully navigate the transition to the new usa number data normal will avoid mass churn and analyze current customer data and research to assess which services to keep, which to adjust, and which to drop.

Marketing executives will increasingly influence online commerce
Forrester predicts that 35% of B2C marketing executives will be responsible for user experience.

After the pandemic, brands were forced to accelerate their commerce transformation to effectively engage with digitally-only customers — across their own channels, marketplaces, and social media.

According to Forrester’s July 2021 Consumer Energy Index And Retail Pulse Survey, 19% of UK consumers plan to do more holiday shopping on Amazon in 2021 than in 2020. To compete, companies will prioritize a quality omnichannel shopping experience, and marketing leaders must ensure that the brand combines a “shop anywhere” experience.

The UK is making significant changes to regulation
The UK will move away from EU rules, but only British consumers will notice.

Forrester predicts that the UK will seize the opportunity to significantly change its regulatory regime in 2022, following Brexit. The country is promising to ease restrictions on the transfer of personal data to several countries, including the US, and to relax privacy requirements to make way for a more innovative, data-driven agenda.