Do you need a company group on social media?

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The question immediately becomes: why “not”?

At a minimum, social networks are an additional positioning channel. From any site, you can and should set up cross-porting of news to a group in social networks.

And in some businesses, social networks are the only platform buy a motorcycle owner mailing list for sales. You can create an online store on VKontakte and Instagram. Do you know those stories about girls selling cosmetics through Instagram? Through pictures! Isn't that a showcase?!

However, there is no point in promoting social networks if your target is not there.

I remember how I got a like on Instagram from a company that does roofing in Novosibirsk. And I'm in Moscow.. Why did this happen? The customer was simply deceived by the SMM company by launching likes throughout the Russian Federation. However, if you launch an advertising campaign in Novosibirsk, you can find clients.

In general, social networks are useful in terms of geotargeting. You can show the Product to customers only from your region. And quite cheaply.

Want quick sales? Only cold calls will help.

What is the difference between cold calling and social media advertising:
Get immediate market response
Get leads
You get rejections, but the rejections are motivated.
In the case of social networks, you see clicks on banners, page visits, orders, but you don’t know the reasons for customer refusal.

Let us remind you that cold calls do not work in all areas. Actually, just like contextual advertising.

Choose advertising tools according to the task. Try different channels and make an effective list of tools.