New technologies, connectivity and digitalisation in every sense have contributed to the constant change in user behaviour, with an increasing number of social networks, digital media, and the proliferation of e-commerce, etc. This has resulted in a large number of ways of contacting users and, in turn, micro-segmentation and personalisation.
Advances in technology also bring new and better tools that honduras phone number list improve usability for users and others that contribute to optimizing companies' marketing. If you work or make decisions in Marketing and Advertising, then we recommend that you take these key points into account in your 2020 strategy.
1. Campaigns focused on creativity
The way to connect with the user has changed; now there is less time, less budget, communication channels are different and that has made the message change as well. However, there is no better way to connect and capture the audience's attention than with creativity . Brands must create their segmented content but they must also try to find the resources to make it creative, inspiring, entertaining and memorable.
According to a study by Meaningful Brands , 77 % of people wouldn't care if brands disappeared , and 58% of brand content isn't relevant . We invite you to watch the video of this study that shows how you can be creative and relevant with something as literal as presenting the data of a study.
For 2020, we recommend building campaigns geared toward creativity, based on findings and insights, that entertain and surprise users and, above all, that connect them with brands, beyond everyday content.
2. Image search
Users are increasingly using images to find answers to their needs, choose a product or hire a service; they even use them to get inspiration. The growth of this trend is evident: from 2016 to 2018, image searches on the mobile channel have increased by more than 60%.
A good combination of text and images can yield excellent results. In 2020, we recommend experimenting with image search in your marketing strategy, so that your brand is present where users are looking in this visual age.
3. Voice Marketing “Hello, how can I help you?”
According to Google, 20% of searches today are already done by voice, its results also show that, in 2019, two out of five adults use voice search at least once a day, and by 2020 many experts estimate that half of all searches will move from the keyboard to the microphone.
In 2020, voice assistants will become much more popular among users, and by the end of 2021, it is estimated that more than 1.6 billion people will use voice assistants on a daily basis. We are entering a conversational economy in which voice assistants will play a key role. Brands that manage to react to the emotions and needs of their customers at the time of interaction will create more immediate experiences with minimal effort from users, generating greater engagement.
As we discussed in our free-to-download eBook, 7+1 Digital Marketing Trends for 2020 That B2B Companies Should Consider , smart speakers have been a game-changer in the daily lives of many people. A key indicator of this, and of the fact that voice search will be a growing and consolidating trend in 2020, is the overwhelming growth in the use of virtual assistants. In the United States alone, there are more than 118 million virtual assistants already operating in homes. Companies must be prepared to meet these needs and take advantage of the trend.
4. Brand transparency
60% of Gen Zers say they want to change the world, prefer transparent brands, and have all the tools they need to better understand the brands they choose.
Two out of three consumers choose brands for their transparency. A global study by Accenture with 30,000 participants investigated the reasons for their consumption, beyond price and quality. The study yielded key results on the importance that users give to the transparency of brands when choosing them: 66% of consumers prefer a brand if the company is transparent about the origin of its materials, the fair treatment of its employees, etc. Likewise, 62% choose a brand if it has ethical values and demonstrates authenticity in everything it does .
