Keep your lead capture page permalink short

[Jahangir487]

The permalink is the URL you use for your lead capture pages. It might look like this:

Create your lead capture page Permalink Short 1

A shorter permalink is easier to remember. Plus, it's not too bulky. You probably won't remember a permalink that looks like this:

Create your lead capture page Permalink Short 2

It's too long and confusing. And don't even get me started on messy permalinks like this one:

Create your lead capture page Permalink Short 3

Alphanumeric salad is not your friend.

2. Keep your capture page short and sweet
You don't want to include too much information in your lead facebook database capture pages. Anything that distracts from the offer and CTA risks lowering your conversion rate.

Earlier, we shared a screenshot from Neil Patel Digital featuring the logos of the brands we've worked with. As a reminder, please share it again:

Keep your capture page short and sweet

Note that we've reduced the opacity of these logos. They're there, but they don't overwhelm the senses.

If we included them in color (especially since each logo uses different colors), they would distract from the CTA. That's the last thing you want.

3. Use bullet points
We can't stress enough that white space is your friend. White space (also known as negative space) is the empty area surrounding every element on a web page.

Large white spaces give the viewer room to breathe, visually speaking, of course.

It's a bit like the difference between a large wall of text and many short paragraphs. The former is more imposing and intimidating because you know you're going to have to work hard to get through all that text.

There are shortcuts for creating blank spaces, even if you want to share a lot of information. Bulleted and numbered lists are my go-to.