All brands had to quickly adapt

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and adjust their stores and offerings to the new realities. Some succeeded and even expanded their businesses in the past few months, others – might still be struggling with the challenges of the global crisis. For the upcoming 4th of July we prepared a short guide with 5 ideas for your store to take a leap into the digital world. Our goal is to help you bring your customers to your website and score some extra sales around the holiday.

Where to begin? The best time to start your Independence Day campaign phone number list would be right after Father’s Day. 4th of July is usually associated with summer, patriotism, happy memories, quality time with friends and family. Just remember, in light of recent events, this holiday might be bittersweet for millions of Americans, since most state celebrations and parades are cancelled due to COVID-19.

Some of the most purchased items will be fireworks (!), BBQ food and supplies, home & garden decorations, sports and outdoor equipment. But even if your store products don’t fit the Family-Fun-Food trinity, you can still think of a way to flaunt your latest summer collection. Launch a text marketing campaign combining uplifting and cheerful holiday-themed text copy with red, white and blue visuals to gently push your subscribers’ emotional and patriotic buttons. Don’t forget to add a sense of urgency to let them know your juicy summer offers are valid for a limited time only.