In recent years, online commerce in Brazil has experienced accelerated growth. With the digitalization of businesses and increased access to the internet, more and more Brazilians are choosing to make their purchases online, driving the e-commerce sector to a new level. According to Ebit/Nielsen , Brazilian e-commerce generated revenues of around R$161 billion in 2022, an increase of 27% compared to the previous year.
In this article, we will explore what is driving this growth, the opportunities for digital companies and the challenges that still need to be faced to stand out in the competitive Brazilian e-commerce landscape.
Online commerce in Brazil has been driven by a number of factors, including the democratization of internet access, the popularization of mobile devices and changes in consumer behavior. As the whatsapp number list largest e-commerce market in Latin America, Brazil has the potential for continued growth, attracting companies of all sizes to the digital sector.
According to a study by Statista , Brazil has over 70 million online shoppers and this base continues to grow. Among the most popular categories are fashion, electronics, health and beauty. In addition, the advancement of digital payment methods and the convenience offered by online shopping are consolidating e-commerce as one of the main forms of consumption in the country.
Change in Consumer Behavior
With digitalization, Brazilian consumer behavior has evolved. Access to a wide variety of products, the convenience of online shopping and fast deliveries have transformed purchasing preferences.
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