How to create a persona

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When creating a persona, too much or too little information can cause confusion. To help, we have listed some information that you should define or collect:

Name: when choosing a name, take into account the age of the persona, as in each generation there are names that are more common and can generate greater identification.
Age: depending on your age, you will communicate in different ways, more informal or less informal. People's worldview also changes a lot depending on their age, so take all of this into consideration.
Marital status: married and single people generally have different spending habits. Identifying marital status is important because it directly affects the person's interests.
Demographic data: where the person lives, culture, geography and local politics help to understand consumption habits and know if the persona is close to the company
Academic background: academic knowledge will show you the level of knowledge the persona has about your company. It will also guide you on how you address them, whether in a more usual way or using more sophisticated language.
Personality traits: Understanding a person’s personality will help you find the best approach. Is your persona extroverted or introverted? Liberal or conservative?
Pains: what are the persona’s problems that can be solved and how will you help them?
Goals and objectives: what the persona wants and what goals they want to achieve both personally and professionally
Social networks: knowing which networks are most used by the persona will guide you on the best path to help them resolve their pain points
Example of persona in practice
As mentioned, companies develop personas to better understand the customer.

Your preferences, tastes and even the motivation for your actions.

For example: Anderson, 22 years old, is a professional who whatsapp number list works in the administrative sector of a small company. His main goal is to achieve financial stability in the coming years. He intends to enroll in college as soon as possible.

This persona was created by a company that sells online preparatory courses for public exams.

Anderson works, that is, he has an income, he has little time, a point that allows him to acquire information products, and he seeks financial stability, something that the public competition niche can provide.

Another fact is its age, which involves a category of people who are normally open to acquiring new items that may be developed in the future.

This is basically how a brand uses a persona. It is functional and helps to meet customer demands more accurately.