The agro industry on Google – how and where to communicate with it?

[nusaiba128]

17.01.2025
7 min read
Google Ads

Contents
The Polish agricultural sector is increasingly entering the world of modern marketing tools and digital technologies. Platforms such as YouTube, where agricultural channels gain hundreds of thousands of subscribers, moj database or popular internet portals such as farmer.pl, attracting millions of users per month, are becoming a key channel of communication with recipients. How to communicate with the agro industry and where to advertise your products if you want to reach "farmers"? You will find the answers to these questions in our article!

Is the agro industry active on the internet?
I asked this question perversely – I feel deep down that there are marketers who believe that the only form of advertising that reaches representatives of the agro sector is a 20-second TV ad, near Agribusiness. No.

The agro industry is active on the Internet, although the degree of its involvement depends on the specifics of the region and the target group. The modern farmer uses the Internet as a source of knowledge about new technologies, products or services in the same way as representatives of other industries. Producers of agricultural machinery, fertilizers or irrigation systems are developing their activities in digital marketing, investing in websites, social media and online educational campaigns. Do you want proof? Wojtek Dudek provides it in the text:What are users looking for in the agro industry?