In the strategic phase, the best social media platforms are also chosen to reach the target audience. Not all social networks are the same in terms of user types and usage.
Based on the chosen platforms and the identified audience, the marketing agency moves on to studying the content, a very important phase because it allows and to continue managing social networks.
Content must be created with the aim of adding value to the business persona, attracting their attention to the company in question.
That is why it is so important for the agency to have in-depth knowledge of the reality of the contracting company and, consequently, of its target audience.
Creation of the editorial plan
After the general analysis, the best social media management agencies will move on to the editorial plan. The editorial plan is a crucial tool for social media management. It is the link between strategy and operations, containing strategic information, content and planning.
To create the plan, the agency starts by researching the functional topics related to the company's communication and the objectives that have been decided.
Whether corporate or event-related themes, world conferences or columns created specifically around a topic of particular interest to the company: everything must be noted in the editorial plan to begin structuring the content creation activity.
Content creation for social networks
Social content is almost always made up of 2 distinct parts:
Copy ;
Media.
1. Copy
By Copy, we mean the text that accompanies a post, whether it’s a simple publication or a detailed description of a product. It’s the content editor or copywriter at the best social media management agencies in Curitiba who has the task of choosing the narrative style and summarizing the message in a few lines, or many, if it’s a “long post” that’s appropriate to the social network’s communication style (e.g. Facebook).
2. Media
Although words are the most common means of b2b email list communication, when we scroll through social media feeds, what catches our attention the most is not the text of a post. What convinces us to stop scrolling and stop at a piece of content is, in particular, the media, that is, the visual content:
Videos;
Photos;
Infographics;
Illustrations.
This is because photographic communication is much more immediate than written communication and captures the user's attention in a moment. The choice of formats, designs and their creation are the responsibility of a graphic designer , video editor, or other professionals, depending on the content created.
It is an extremely delicate job that requires solid technical skills in the use of specific software, a strong aesthetic taste in the choice of shapes and color palettes and, in particular, continuous updating on new technologies and new forms of digital media.
- Board index
- All times are UTC
- Delete cookies
- Contact us