Introduction to the Concept of CRM Strategy

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A CRM strategy is a bit like an orchestra made up of sales, marketing , and support teams. But be careful, it's not just software; it's a true business philosophy that aims to harmonize processes to phone number list meet your customers' expectations and improve their experience.

To establish a CRM strategy, it is necessary to:

Determine a vision of the customer relationship, which will answer questions of timing, communication channels and frequency of interactions.
Set CRM objectives, which should be aligned with this vision and the overall strategic goals of your organization.
Once you've established these goals, it's time to implement well-structured CRM actions in a relationship plan. This plan encompasses all operational marketing actions for each point of contact with your customers, organized into relationship programs dedicated to specific objectives, such as:

Qualification Program: Target and cultivate promising leads.
Conversion Program: Convert qualified leads into active customers.
Each program is carefully designed to meet specific needs and contribute to achieving the objectives of the overall CRM strategy.