Platforms like Google My Business are essential for all types of businesses, not just hotels. Basically, it is a tool where you can enter all of your company's data, such as location, contact number (preferably WhatsApp) and opening hours.
It is extremely important that you keep this platform up to date, as it will be the first image that customers who search for hotels through browsers will see, especially if the search is directly with the name of your hotel. In this case, a small square in the right corner of the results page will appear with all the data mentioned.
In addition to what we have already mentioned, it is also interesting to insert images, several, not just a few, as well as redirect links to pages such as Booking and TripAdvisor. This way, you create a sales funnel that starts with the viewing of your information and ends with the purchase of daily rates through integrated platforms such as those we mentioned.
2. Have a website and a blog
Having a website and a blog are also part of hotel marketing, and they stimulate what we call organic traffic. Organic traffic is when you receive new visitors daily, without having to pay for it. With paid traffic , on the other hand, your means of attracting customers automatically ceases, and new visits stop coming in.
Organic traffic, therefore, despite being more difficult to build, is more lasting and presents better results in the long term, as it also increases your credibility and visibility when we analyze your hotel as a brand.
To build a good audience through organic traffic to your website, you need to work with SEO, an acronym for Search Engine Optimization. Basically, you need to have a “Blog” tab on your website, where you should publish content targeted to your niche almost daily, following techniques and rules imposed by browsers like Google.
The choice of keywords to be ranked for the top search positions phone number list must also be well done, analyzed and checked in practice. This is a complicated task that requires a lot of technique, so it is interesting to hire two professionals who work together: the SEO professional and the SEO writer.
While the first performs on-page and off-page SEO analyses , such as choosing keywords, planning your website's growth, link building, etc. The second produces optimized content that aims to appear in the first search results on Google.
3. Create a corporate video
Creating an institutional video where the hotel owner talks about the hotel's facilities, culture, mission, principles and values is also essential. It conveys an air of professionalism, authority on the subject and increases the credibility of the hotel's brand. In general terms, it differentiates your hotel from the vast majority that do not do this.
Do you need to run a campaign with this institutional video every day? It depends on what you think is best. Yes, it is possible, but at a certain point you can just pin it as a primary publication on all your social networks . This option is already available on social networks such as Instagram, Facebook and Twitter, in addition to the website, of course.
This way, whenever a new contact or potential customer visits your social platforms, they will see your institutional video, explaining more about the hotel and its accommodations.
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