General Affiliate Marketing Statistics

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The global affiliate marketing industry is worth over $21 billion.
By 2027, the market size is expected to reach $27.78 billion.
Over 80% of digital brands say they manage affiliate programs.
40% of merchants go to great lengths to find affiliate partners and influencers.
Experts predict that affiliate marketing will have an annual growth rate of 7.7% between 2025 and 2030.
Google Trends data shows a steady increase in global searches for “affiliate marketing” since 2016, with a significant increase during the pandemic starting in 2020.
There's no doubt that affiliate marketing is growing in popularity and shows no signs email data of slowing down. The rapid growth of this marketing channel proves it's here to stay.

Businesses and marketers will continue to use affiliate marketing to grow their audiences and increase profits in the years to come, and for good reason.

Brand owners who decide to invest in affiliate marketing strategies find it helps them boost sales, improve traffic, and generate new leads for their business.

Meanwhile, influencers and solopreneurs have begun to turn to affiliate marketing to get more live streams. These individuals are starting blogs and growing social media audiences to build their careers and become well-known and successful affiliate marketers.