For example, if brazil mobile phone number someone views your holiday gift guide, you might want to consider sending them a discount on their gift order. Similarly, if someone just joined your email list during the holiday shopping season, a special discount might encourage them to take the next step.
Think carefully about where each of your customer segments falls into the sales funnel as you develop your campaign and what you can do to take your campaign to the next stage.
K – Keywords
If you archive your emails online or on your website blog, including specific keywords can help people find those emails, which can drive a surprising amount of traffic.
You'll definitely want to develop a content calendar for your holiday marketing strategy. This should include the times and dates of email campaigns, blog posts, social media content, live streams, and any other content you have planned for the month.
Planning ahead is important to keep track of important dates so you don’t rush at the last minute. It also allows you to cross-promote your campaigns, meaning you’ll know what to send when, whether it’s holiday offers, gift guides, or even reminders.
Good – Design
Your holiday emails should be simple, easy to understand, and engaging. The best way to convey this is through your design.
Cluttered, hard-to-read emails will drive people away, while warm, friendly holiday messages will ultimately make an impact.
Are you looking to learn how to launch a holiday email marketing campaign? If so, you’ve come to the right place!
There’s no doubt that the holidays are a great time for brands to connect with customers, drive sales, and build brand loyalty. But if you want to see all the benefits, you need to do everything you can to create valuable and memorable experiences for your audience.
In many cases it starts with an email.
But with so many emails these days, you need a smart email marketing campaign if you want to stand out and attract people to your website.
In this AZ guide, we’ll explain the key parts of a successful holiday email campaign. Our detailed guide covers everything you need to know to send click-worthy holiday emails.
Let's dive in!
An A-Z Guide to Launching Your Email Campaigns
A. Audience Segmentation
First, you need to make sure you’re reaching the right audience. If your message isn’t resonating with your subscribers, then they have no reason to visit your site.
Audience segmentation boils down to one idea: dividing your target audience into groups based on their behaviors, needs, and pain points. Having audience segments is very important because it allows you to create campaigns that are specific to each of them.
By creating customer segments like repeat customers, first-time buyers, and cart holders, you can deliver messages that are relevant to their needs and make them more relevant and engaging.
B – Branding
If you want to build trust and get people to open your emails, you need to use a consistent brand identity, even for holiday emails.
You can use colors that are consistent with the holidays, but when designing your campaign, you should also use your brand colors and fonts. Using a logo or familiar color scheme is a great way to entice people to read your emails.
You should also use the same brand tone of voice that you use in your other emails. People can sense when someone (or in this case, a business) is trying to scam you just to make a sale. You don't want people to feel that way, so it's important to be consistent with your brand, including your tone of voice.
Below, you can see Starbucks nailing its branding in a holiday email:
We recommend choosing seasonal colors and icons, such as snowflakes or warm colors. You should also leave black space between your text and images, giving your readers time to process what you're trying to say.
E – Automatic email
As you know, automation can perform repetitive tasks on a set schedule and send relevant messages in time based on customer actions.
With this in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for welcome emails, cart abandonment reminders, Black Friday emails, or even post-purchase thank-you emails to keep things running smoothly.
Automation reduces the tedious steps in your holiday email campaigns, meaning you have more time to focus on results and make sure everything runs smoothly.
F – Frequency
Sending emails at the right frequency is essential to keep people engaged with your brand.
Sending too many emails can frustrate subscribers and lead them to hit the “unsubscribe” button. Conversely, not sending enough emails can cause them to forget about your brand before they even make a purchase.
Neither of these situations are ideal, so you have to find the right fit yourself.
For example, you can start by sending 1-2 emails per week to see how people respond. One thing to keep in mind is that sending multiple emails per day shouldn’t be too common. In this scenario, only send emails during peak times, such as Black Friday .
Here's what others are saying about how often to email your audience:
Our advice is to choose keywords that are relevant to your holiday and products that people are likely to search for when on your site. This is not a common practice, but it can undoubtedly have some benefits, depending on your industry and the size of your target audience.
L – Landing Page
Now, this is a really good idea to create a landing page for your holiday emails.
Since landing pages often contain important information about the product, discount, or event you’re promoting, it’s not hard to see why this information is so important.
As a general rule, each campaign should have a designated landing page. You can choose to make these pages public on your website or limit access to only members who click on a link in your email. If you've offered a special members-only discount, this is the way to go.
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M – Mobile Optimization
It is estimated that 41% of all emails are read on smartphones, with the general consensus being that this trend will only increase in the coming years.
For this reason, it's always important to make sure your email looks good on mobile devices. You'll want to use easy-to-read fonts, large, clickable buttons, and a single-column design to make your email extra easy to read, no matter how people choose to read your message.
