It must be clear that content marketing came a few years ago to develop and, above all, to stay.
The importance of investing in a aruba email list form of advertising that also provides quality and novel content is no longer something innovative but almost an obligation for anyone who wants to have some success. But now we have to go one step further and put all this, which was being done in corporate blogs and social networks, into practice.
The revolution that has taken place thanks to the speed and audience that can be achieved through them has made the great gurus of the subject and practically all corporations bet on a content strategy on social networks much more intense than in other years. In fact, perhaps what must be said about what 2017 holds in store is the growth of this channel through images. Whether it is photographs, videos or even live broadcasts through the social media platforms that allow it, everything will be about being original and providing quality.
On a digital level, if there is something that will mark 2017, it will be the new applications that will be available in terms of artificial intelligence. Although right now it sounds like science fiction, semantic webs and language will come to life and will begin to change the way we understand content and even the experience of users. The leap to the Internet of Things will leave us all with thousands of open possibilities to take advantage of, although we cannot forget that the leap will not be from today to tomorrow, but progressive.
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But we must not forget where we come from either. Marketing and, above all, advertising years ago was something much more personal than what is done today. It was about reaching the user's hand. But in paper format, not through a smartphone.
