When we talk about SEO, one of the most important concepts to understand is search intent.
Search intent refers to the purpose behind a user's query on a search engine like Google.
For example, if someone searches for the keyword "Italian coffee maker," their intention might be to find advice or reviews on Italian coffee makers before purchasing them.
The content you share must match user expectations to achieve your goals.
To conduct proper keyword research that gambling data thailand captures search intent, you can use tools like SEMrush, Google Keyword Planner, and Answer The Public .
Your competitors' keywords and their performance can be analyzed through SEMrush.
Specific keyword competitive analysis is best done in Google Keyword Planner, as it will provide you with statistics on search volume and keyword competition: