What is a Call to Action (CTA)? CTA Examples

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A call to action (CTA) is a compelling instruction that encourages action. A command to do something specific; CTAs tell people exactly what to do and when to do it. They often appear as two- and three-word phrases like “Buy Now,” “Get Started Today,” and “Learn More Here.” Each one directs people to take direct action, whether it’s to click, call, chat, reply, subscribe, or buy.

In fact, these seemingly simple statements pack job function email database a surprisingly powerful firepower. One study found that including a single call to action in emails increased sales by 1,617%. Another study found that personalizing website CTAs led to an additional 202% increase in clicks and conversions.

But you should know that there’s no one-size-fits-all solution for calls to action. You can’t just add the words “Click Here” to a button on your website and start generating leads and customers. (If only it were that easy.) Effective calls to action (CTAs) are a bit more complicated than that.

Where Should You Use a Call to Action?
When you want your customers to take a specific action, you should include a CTA. Whether it’s presented as a colorful, clickable button or an eye-catching headline, the goal is the same. Instead of just providing information and hoping your visitors understand what you want them to do next, you need to tell them exactly what steps to take.