If you want to boost the communication of campaigns, actions and events of a shopping centre or a retail company, you've probably thought about having an influencer who can help you reach a wider audience, right? And you may be having a hard time deciding where to start when looking for an influential profile that suits your needs. In this post we'll tell you everything you need to know to make your strategy with influencers for shopping centres and retail brands a success . Keep reading!
When it comes to marketing for retail and shopping centres , using a strategy based on collaboration with influencers has become a powerful tool to connect with increasingly demanding finland email list audiences . These profiles, with their ability to influence the purchasing decisions of their followers, offer a unique way to promote services and campaigns in an authentic way.
In this context, it is interesting to explore the benefits that the use of this type of strategies brings to the industry and how its influence can redefine the shopping experience in modern shopping centres and retail companies. The main benefits for our campaigns are the following:
At the branding and sales level, collaborating with influencers provides greater visibility and a considerable increase in sales of the services and products they recommend.
Influencer campaigns generate online conversation about shopping centres and retail brands.
Influencer campaigns can increase conversion by driving qualitative traffic to the website, attracting genuinely interested people.
Influencers often have followers from the millennial generation, a highly consumerist demographic with purchasing power, which makes shopping malls attractive destinations for this audience.
Designing campaigns with influencers can be profitable and generate a satisfactory return on investment (ROI), especially when you consider the increase in sales and visibility they bring.
By partnering with influencers on well-designed campaigns, malls and retail brands can reach an engaged audience that has a trusting relationship with content creators.
