Such options have already been integrated into cards by platforms such as Yandex.Market, AliExpress, Ozon. Suppliers were able to demonstrate their products to customers through new video presentations, reviews, banners and branded backgrounds.
The trend towards rich content dominance has also emerged office 365 database brands. Manufacturers of electronics and household appliances (Apple, Samsung, LG) are actively implementing new features. Why is rich content gaining in popularity? Is this a current market trend or a really effective tool? How does it affect sales? Let's try to figure it out together.
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Increased clicks by 200%
How multimedia affects sales
How to create rich content and add it to product cards
Increased clicks by 200%
Even within markets, aspiring brands can struggle to compete with larger companies that don't spend money on promotions. That's why it's an important task for many manufacturers to find new ways to attract customers.
Rich content is a tool that allows potential customers to become interested in little-known products and awakens the desire to start cooperation with a brand. It allows you to add multimedia elements to product descriptions.
If earlier, to sell a product, only text and static photos could be placed on the trading floor, now the design possibilities are expanding significantly. Rich content includes a large number of multimedia formats that differ from the usual card content. These are more dynamic elements such as audio, video, complex advertising structures, animated banners that can be placed in one place. As a result, upon reaching the product page, a potential buyer begins to actively take an interest in it, viewing the demo content of the new format.
Multimedia content significantly increases customer engagement. According to statistics, the click-through rate (CTR) of ads and offers with multimedia presence is more than 200 percent higher than with standard advertising.
