But what is a viral campaign and how do you get it? That is the answer we would all like to know in order to make them almost in series. But it is not easy.
Let's talk about impact. To consider that a campaign has gone viral, the first thing that must be achieved is a great impact on social networks and on the main Internet portals that echo this type of content .
Obviously, not all campaigns launched will be so popular among Internet users that they can be shared massively and viewed by millions of users, but the key in many cases is to take risks.
Companies that do not bet on innovation and risk in their message will remain with their target audience without going a step further. And that is where the first key lies: originality, a direct we armenia email list said message that speaks the same language as the viewers, that resonates with them on an intellectual level, in its humour, in the impact against some of their values or even that becomes irreverent and says out loud something that everyone thinks, but that no one expresses out loud.
But is that enough? No. Distribution and the choice of formats and where they will be published so that the Internet user is able to make noise and share it is also part of the key to success.
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According to the data that could be seen exposed in #gen2015, in our country the tendency is to share through Facebook and WhatsApp , in that order, and then jump over the friends barrier and jump into the void on Twitter. And Spain is peculiar, because we tend to first share with people around us to be able to open the first debate and, then, depending on the result, jump into the void, as has been said before, to platforms where the anonymity of followers is almost a fact.
Obviously, each country has its own way of sharing content. And that is also where the reflection comes in, why many videos and campaigns that focus their images and content on social events of great importance go viral, which, as a general rule, touch the “fiber” of society. People basically look for and share issues that concern them, that anger them, that outrage them and, why not, in many cases, claim their own way of thinking.
So, ultimately, to achieve viral content, for almost any brand , look for content that contributes, and a lot, to the society that moves through the internet.
