Have you ever heard of them? Or have you never heard of them?
Don't worry, neuromarketing is a very innovative trend that is unknown to much of the sector, but has great potential to help all online businesses optimize their strategies in the digital environment.
So much so, that today we come to tell you what it is, why you should use it and, above all, the most important thing: talk to you about eye tracking, the most used action in this discipline .
Find out!
What is neuromarketing?
Neuromarketing is a strategy that uses neuroscience techniques to understand the unconscious impact that online marketing actions have on users.
A discipline with more than 20 years of history, but which is still little known and used by many companies, despite its multiple benefits.
The objective of neuromarketing is clear: to determine whether the actions used are efficient and effective , by providing empirical and objective data to demonstrate this.
In this way, data is obtained with which to make decisions that help achieve the expected results.
Eye tracking neuromarketing
Why use neuromarketing techniques
Now that you know what neuromarketing is , it's time to really understand why this technique should be included in your digital marketing strategy .
We are going to present you the top 8 reasons !
You will know your audience better.
You will have objective data on how your users behave.
You will gain more insight into your consumers' unconscious behavior in response to your marketing actions.
You will be able to make strategic decisions to improve your results.
You will develop much more effective marketing strategies.
You will connect with your audience on an emotional level.
You will increase the profitability of your marketing strategies.
You will help increase conversions in your online business.
Want to know more details? Find out all the information about what neuromarketing is and how to apply it .
Neuromarketing examples: eye tracking and heat maps
This innovative discipline contains multiple techniques to achieve different results, depending on your goals.
For example, among all the types of neuromarketing, there are facial coding, electroencephalogram, galvanic skin response… And eye tracking and heat maps!
And it is on these last two that we want to focus to recommend their use and all their benefits in your online strategy.
Let's get to it!
What is eye tracking?
Eye tracking consists of analyzing the eye movements that users make when observing a stimulus.
What stimuli are we talking about? They can be images, videos, websites, texts…
And this analysis that is carried out provides information about the visual behavior in response to these elements.
In other words, studying what a user focuses on when watching a video, what parts of a text they read first, what areas of an image they look at first, etc.
Very valuable information for your marketing strategy , right? With eye tracking you can see through the eyes of your users.
What are heat maps?
Heatmaps allow you to analyze a user's visual journey .
And what exactly are we talking about? Well, which areas do they look at most, where do they click most, which sections of a website do they look at first, which parts of a text are most clickable and viewed, etc.
All of this is represented through color codes , where korea telegram warm colors such as red, orange or yellow mean that they are highly visualized, and where cold colors such as blue or green carry a lower level of interest.
This type of objective data can be very useful for adapting marketing campaigns and tailoring strategies to achieve better results.
Hotjar Heatmap
Benefits of eye tracking and heat maps in digital marketing
Now that you know two neuromarketing examples that you should use, we want to show you the 7 benefits of using these techniques to grow your online business.
Once you know them, you won't wait a second to implement them.
You will see which content interests you the most.
You will see the best locations and areas of your website, where you can increase your efforts.
You will know what captures the attention of your users.
You will know what motivates them to take action on your website.
You will discover the complete behavior of your users.
You will offer a better user experience.
You will be able to make strategic and effective decisions.
Learn more tips and recommendations on how to apply neuromarketing to your digital strategy .
Implement neuromarketing techniques in your online strategy
Neuromarketing is innovative, useful and efficient , and more and more online businesses are using it to improve and optimize their strategies.
Are you up for it? Now it's up to you.
If you need help or want us to answer any questions, contact us or follow us on our Instagram profile .
At Kiwop , we are specialists in digital marketing and web development .
Discover a new way of strategizing with this type of techniques!
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