With just one click on the screen, users can make purchases via live videos without leaving their couch at home.
Nowadays, there are many tools that exist to carry out this business model.
Do you want to know all these tools and be able to implement them in your strategy? Keep reading!
OH! And if you still don't know everything you need to know about Livestream Shopping , don't miss our previous articles.
What is Livestream Shopping
Livestream Shopping is a live broadcast , through social networks, to promote or sell products .
It is a business model that originated in China and the person who carries it out interacts with the public by answering questions from viewers, testing products and launching limited promotions.
Company showing products in livestream shopping.
Exclusive products or new items that the brand is interested in selling are displayed.
Those who do these live broadcasts on the internet are not usually famous people, but rather ordinary people who have become famous by creating this type of content. The communities created through this model are very powerful .
Livestream Shopping is a growing trend that allows customers to have an experience similar to going to a physical store.
How to make a perfect Livestream
If you want to encourage yourself to do a Livestream and it's your first time, keep these tips in mind so that everything goes perfectly.
Test before you broadcast
Make sure your device is charged or plugged in and that you have a good internet connection . Also, make sure it is properly supported and that you can see all the comments in real time so you can respond to them live.
LiveStream is promoted here ️
Let your community know you'll be live so they can tune in. Create a post that has all the important details like the time and platforms where the live broadcast will take place .
Take into account the time zones of your community
One of the advantages of this business model is that it allows you to connect from anywhere in the world . That's why you should conduct a study to find out where your followers are from and, thus, determine a perfect time to broadcast that is suitable for the schedules of your potential clients.
Interact with your followers
Interacting with followers is a way to establish a connection with them and get immediate feedback . It is important to keep them in mind, as their feedback is very important for everything.
Advantages of using Livestream Shopping
Livestream Shopping is a way to connect more closely with potential customers . From a business perspective, this technique offers a number of advantages for the brand.
New sales channel
Betting on Livestream Shopping means having a new way to sell your products and services to your strategy, which means having extra sales and more income .
Improve user experience
This method allows for a two-way channel between the company and its customers , which makes communication easier. It is very important for customers, as it creates a feeling of closeness and, therefore, greater engagement .
You can show new products exclusively
Showing your products live and in front of an interested audience allows you to show potential customers the new products you have to offer them, but which have not yet been released . One way to do this is with an unboxing, a section that customers really like.
You can benefit from FOMO (Fear Of Missing Out)
In live video, you can run exclusive promotions that only last as long as you're streaming. This will create a fear of missing out in customers and lead to impulse purchases .
User shopping in livestream shopping.
The user makes the purchase immediately to avoid regretting it.
Tools for Livestream Shopping
As you can see, there are different reasons why companies benefit from Livestream Shopping, but what are the best tools to do it?
Livestream Shopping on Social Media
Nowadays, the vast majority of social networks offer the ability to stream live videos for free. This allows potential followers on your platform to connect without having to access secondary platforms .
Some of these social networks are Instagram, Facebook, Twitter, Twitch, YouTube… And the most recent: TikTok.
Instagram is one of the most powerful networks today thanks to its kuwait telegrama tools and versatility. Learn all the advantages of using Instagram for your business .
At Kiwop, we are experts in social media and digital marketing .
Livestream Shopping on dedicated platforms
As platforms have advanced, some have been created specifically for Livestream Shopping.
These platforms are paid , but if you choose them and work hard, you will be able to make direct sales and the investment will have been worth it.
In addition, they offer an advantage: the user can make the purchase immediately without having to leave the live video , the platforms manage the payment and shipping of the products and can acquire the email of the participants.
Some of them are:
PopShop
This platform allows you to view previously broadcasted streams, find out about upcoming events or search for specific sellers.
Onlive.site
This platform is designed to help e-commerce sites create live videos to increase conversions . In addition to Livestream Shopping, it integrates other functions.
Buywith
Buywith is designed exclusively for direct selling , provides you with help to do so and has a FAQ section to help you with its use.
Taobao Live
Alibaba, the Chinese international retailer, created this platform so that sellers could offer their products live. In this way, in the middle of the pandemic, it helped them to sell when they could not go to the stores .
Vtex
Vtex is a platform that allows you to make live videos and improve your positioning within e-commerce . In addition, it offers resources for B2B and B2C communications, among others.
Make your first Livestream Shopping
We hope you found this article on the best tools for Livestream Shopping useful.
Now it's your turn.
If you have any questions or need help, we will not hesitate to help.
Contact us or follow us on Instagram for more tips on digital marketing.
At Kiwop , we are specialists in content writing , digital marketing , web development and e-commerce .
