Whether it's a receipt from a purchase or a reminder of an empty cart, you want them to know you're thinking about them. Plus, when you send emails like this, you remind potential customers that you're there and available.
It's often a challenge to create engaging and beautifully designed emails yourself. You either have to know how to code or use an off-the-shelf solution.
This makes everything look the same. Instead, it is better to use an email service provider and Brevo is a popular choice. Let's learn about it now:
What does Brevo offer?
Brevo is a relative newcomer to the ESP world, having only been launched in 2012. It's not a bad option, as it has a decent plan that's free forever. If you pay for it, you'll get more advanced automation, and many startups and mid-sized businesses want that.
It charges a little netherlands phone number library differently than other ESPs. You pay based on how many emails you send each month rather than how many contacts you have.
Why people switch from Brevo
With the uniqueness that Brevo offers, why do people switch to another email marketing platform? For one, the free plan doesn’t allow you to send many emails with its 300-per-day limit. That’s not a lot. As you grow, you’ll invariably need a paid-tier plan.
If you have multiple contacts on different email lists, you will pay double to send them two emails.
Another issue is that you need to be on a paid plan to use advanced tracking and automation metrics. There are also a few integrations available. Take a look at some of the Brevo alternatives to see if any of them might be better for you.
1. MailChimp
MailChimp is often the first email marketing tool that comes up in searches because it features the cute monkey mascot and has a great marketing aspect. It claims to send around 11,000 emails per second through the platform.
This ESP is an all-in-one marketing solution for SMBs. Many people enjoy the built-in CRM and all the features available.
SendinBlue Alternatives
Characteristics
MailChimp offers a number of features, but the ones that stand out the most are the contact management and reporting options. It also has a very powerful email editor and different automation templates to help you respond to emails with ease.
SendinBlue Alternatives
Recently, we introduced Customer Journey Builder. This helps you design a path for your customers to convert them into sales.
Pros:
Full reporting features
Simple and excellent template editor.
Generous free plan forever
Contras:
Limited automations
High costs for subscription plans.
Prices
blue shipping alternatives
The forever free plan gives you one audience and 2,000 contacts. With it you get the website builder, creative wizard, and marketing CRM. Landing pages and forms are also available.
At $9.99, the Essentials plan is available and comes with three audiences and 50,000 contacts. You get the benefits of the free option and A/B testing, custom branding, step-by-step email journeys, and all available email templates.
Standard is next at $14.99 and includes five audiences, 100,000 contacts, and everything from Essentials. You also get access to custom templates, send time optimization, dynamic content, and custom templates.
Lastly, you have Premium, which costs $299 per month and comes with unlimited audiences, over 200,000 contacts, and all the available features.
MailChimp is great for those who need a CRM and want tons of integrations. This will generally work well for eCommerce businesses and creatives, but the high price tag can be off-putting. While it's aimed at small businesses, we think it might be better for medium- or large-sized companies that don't require advanced automation.
2. I contact
If you like a jargon-free approach to email marketing, iContact might be for you. It has a variety of features that are good but not great. Those who want to get up and running quickly without having to create and manage campaigns will surely like it.
iContact Welcome
Characteristics
You’ll find that iContact has a solid list of features . There’s a reliable email editor and you can create auto-responder messages, but they’re basic.
With basic segmentation, landing pages, and contact management, you're on your way to making life easier when it comes to email sending.
Contact Functions
Pros:
Custom interface
Easy navigation
Support options
Contras:
Slow to load pages
There are no email scheduling options
Basic segmentation only
Prices
There are quite a few plans available, so let's start with the Base:
With basic plans, you get customer service, welcome series automation, customizable templates, and a stock image library. You spend $15 per month for 1,500, $25 per month for 2,500, and $45 per month for 5,000 subscribers.
iContact Pricing Base
Pro plans include all the same features as the Base plan, but you also get retrievable series automation, event promotion series automation, and landing page creation options. For all of that, you pay $30 a month for 1,500, $50 a month for 2,500, and $90 a month for 5,000 subscribers.
iContact Pro Pricing
You also have the option to have a customized plan for more contacts.
For whom?
iContact is primarily for people who don't need a complex email marketing solution and don't want to learn everything. The features are relatively good and give you the basics you need to manage and create email campaigns.
3. ZohoCRM
Zoho is a newer option on the market and has significant power, several important features, an intuitive design, and third-party integrations. Compared to other CRM software options, this one is suitable for many types of businesses and allows for growth.
Welcome Zoho
Characteristics
Many CRMs focus on specific niche areas, such as reporting or tracking. However, Zoho is more up-to-date with mobile options and social media integrations. Mostly, it’s a centralized hub for all your business needs.
Zoho Features
You have access to forms, surveys, and various email campaign options. We like that the site is user-friendly and uncluttered, and that it has a mobile app, so you can create emails on the go.
Integrations are key here, so you can use Soho with QuickBooks and many others.
Pros:
Integrates with Zoho and Google software
Analyze information from social networks.
Comprehensive reporting and targeting capabilities
Contras:
It takes a long time to set up
Limited Custom Fields
Not all forms are designed to convert
Prices
There is no free-forever plan, but you do get a free trial for any of the ones you select. The standard one costs $18 per month per user and includes multiple pipelines, scoring rules, custom dashboards, mass emails, and workflows.
Next up is Professional, priced at $30 per month per user and includes everything from Standard. You also get Blueprint, SalesSignals, inventory management, validation rules, and web case forms.
From there, you upgrade to Enterprise for $45 per month per user and get access to everything from Professional. There are also multi-user portals, Canvas, CommandCenter, and Zia AI, as well as advanced customizations.
