Setting sales goals requires market knowledge, timing and strategy, as it involves defining quotas for the team. In addition, it is necessary to take into account different customer profiles, product types and seasonality, among other issues.
How to set sales goals in a company?
A strategic sales plan defines the company's short, medium and long-term goals. This requires a strategic vision, since it is necessary to take into account various factors that influence the achievement of objectives.
Here's how to set sales goals for a company step by step:
1. Study the market
In order to set realistic goals and not overburden your salespeople, it is essential to conduct a comprehensive market study . Analyzing your competitors' strategies and current supply cocos islands keelings email address
and demand conditions is essential to inform your decisions.
A competitive analysis helps you understand where your company stands in the market and identify opportunities to differentiate yourself. Learn how to do it in 6 steps .
2. Align your goals with the company's strategic planning
Knowing the current situation of the company, knowing what results you want to achieve and having a sales projection need to be analyzed and contextualized so that the objectives are successfully met.
For example, a company's sales goals aimed at increasing revenues should be more ambitious. However, to stimulate customer loyalty, it can adopt more creative strategies and have a longer time frame to carry them out.
