Likewise, ROI will play a central role when it comes to databases. With email marketing, valuable data will be obtained such as click percentage, number of visits, openings and conversions . All of these factors are important to measure the return on investment and that is why it is said that they go hand in hand.
Email marketing is one of the most effective list of macedonia consumer email strategies of all in terms of profits obtained. It is normal that it is used by most companies today, but behind this there is a lot of work applied to them. One of these tasks is the effective methods to clean your database.
TABLE OF CONTENTS
Why perform a database cleanup?
Other reasons to have effective methods to clean your database
Reasons for data inconsistency
Dive deeper into customer data quality
The 8 most effective methods to clean your database
1.- Delete spam emails
2.- Make it easy for subscribers to increase ROI
3.- Find inactive users and give them the option to unsubscribe
4.- Eliminate low-quality contacts
5.- Effective methods to clean your database of inconsistencies
6.- Create drop-down menus with closed responses
7.- Delete duplicate contacts
8.- Apply a Lead Scoring strategy
Why perform a database cleanup?
The database cleaning cycle
Having effective methods to clean up your database is something that many companies do to try to get better results. It is common to have some outdated contacts, especially if this has not been taken care of in the past. Non-existent addresses, incorrectly registered names, incorrect dates of birth, incorrect ID or phone numbers are just some of the data that must be updated in a database.
Failure to update the database has some far-reaching consequences, but among the most significant are the following:
Email providers have filters and other ways to prevent users from receiving unwanted emails. If emails are marked as spam by 0.1% of users or if they have an opening rate of less than 14%, they are considered spam. This goes against the interests of the company and its email marketing strategy.
Laws, especially in Europe, include regulations on access to emails. These can only be sent to those who have voluntarily agreed to receive them. The penalties can be very serious if this is not the case. This is known as the GDPR law.
Being flagged as spam clearly affects the entire brand's reputation on a digital level. If users notice that certain emails are coming in as spam, they will not take the company into account at all.
Dirty or outdated databases also have a negative impact on the final metrics. If the messages sent by a company do not reach their recipients or have a very high bounce rate, it is very difficult to calculate the effectiveness of said strategy.
Other reasons to have effective methods to clean your database
Poor segmentation is a very common problem within companies that can cause problems sooner rather than later. For example, there may be problems with data formatting and there are certain data that, due to the carelessness of the same clients or users, are filled out more than once , thus dispersing all the information about the same person.
Poor data quality is another important factor to consider. According to some studies, almost 3 trillion dollars in costs were lost to companies in 2016 alone . Bad data or database problems generate economic costs, loss of investment time, etc.
