At Kiwop , we want your business to be a future-proof business. That's why we recommend that you continue reading this article with everything you need to know about the storytelling technique in your strategy .
What are you waiting for?
Storytelling as a strategy for telling stories
Although storytelling is based on narration, it is something more complex and goes beyond telling a story. Let's not forget that, in this case, the main objective is to attract your target audience , and even other types of audiences, without the immediate goal of wanting to obtain sales. In other words, attract new users without offering them promotions and so on. And how to do it? Through well-defined stories , and above all with a human component, knowing well who you are addressing, the interests of your target audience and planning each step of your storytelling strategy.
A well-defined, structured and worked storytelling attracts the attention of users, generates greater engagement with the public , creates a powerful brand identity and builds loyalty with the public that your brand already has.
How to apply a storytelling strategy for your company
As we have already mentioned, planning is the best way to go. And from the Kiwop marketing team we give you these tips so that you know how to take the first steps towards a powerful storytelling strategy .
Know your target
This is the essential and essential step, not only for storytelling, but for any digital marketing strategy . You need to know your target, how they think, weaknesses and strengths, in order to establish a good argument.
Define your goals
The second step is to know what you want to malaysia telegram phone number list achieve through storytelling. Our recommendation is that you do not set short-term goals; storytelling is a strategy that should be thought of in the long term.
Set the channels
Depending on the type of digital channels you want to target, the story could vary, so it is important to define them before thinking about a good narrative. However, do not forget that, although each channel has a different type of communication, such as your website and your social networks, each of them must be in agreement and tell the same story, or at least have the same storytelling background.
The storytelling strategy must study each channel to adapt to it
Choose a story
Now, it's your turn. Choose one or more good stories, always based on the points above. Also keep in mind that it should revolve around a human factor; people and their stories are what usually attract the attention of other people .
Develop a story line
As we have said, storytelling is a medium and long-term strategy. It builds various plot lines to create attention in your target audience .
Create a clear and memorable message
Even if your story is long or has several plot lines, you should always work with clear and memorable messages. The important thing here is that your entire target audience understands your messages quickly.
It has audiovisual content
Currently, the content that generates the most interaction is images or videos, especially if we are talking about social networks. Consider this as an essential factor when developing and showing your storytelling .
If you found the storytelling strategy interesting, don't miss this blog about the reasons to invest in content creation .
Benefits of storytelling
The benefits of storytelling are usually seen after a few months of good work. However, it is worth the wait.
You connect with your users
As we mentioned, storytelling focused on your target audience makes you connect with users. You tell them stories that they find interesting, or even funny, that attract their attention and, of course, that of your brand.
You bring people together and create a loyal audience
Another of the most important points is that through storytelling you end up creating a community that interacts with your brand and becomes loyal to it. In fact, they can even become potential clients and users who recommend your brand - it's practically like having free advertising!
You create a well-defined brand identity
And we come to one of the most important points: in the long run, storytelling allows you to build a well-defined brand identity that connects with your audience. This is essential, because it is what will help your company grow as much as possible and remain in the minds of your target audience.
