Every strategy needs to establish clear objectives through which it is intended to reach a target audience. And to do so, it needs the help of communication channels , especially digital ones. Keep in mind that nowadays information consumption occurs through the web.
Now that you have the channel through which you are going to distribute your promotional campaigns, you just need to be clear about which mistakes to avoid in SMS Marketing . This way, you will be more prepared and you will know everything you should not do.
TABLE OF CONTENTS
Discover the mistakes to avoid in SMS Marketing
1.- Make shipments without the authorization of the users
2.- Contacting recipients at macedonia email address an inopportune time
3.- Use SMS Marketing only once
4.- Send text messages daily
5.- Errors to avoid in SMS Marketing: being too generic
6.- Not adding CTA in your message
7.- Leave long URLs
8.- Send the same information
9.- Focus only on selling
10.- Not giving the option to unsubscribe from the service
Discover the mistakes to avoid in SMS Marketing
Discover the mistakes to avoid in SMS Marketing
They always talk about the positive aspects of the strategies, everything you can achieve with them and the benefits you can obtain. However, most of them forget to warn you about the mistakes to avoid in SMS Marketing. Therefore, the time has come for you to know them:
1.- Make shipments without the authorization of the users
There is nothing more unpleasant or frightening to a person than receiving a text message from a stranger. The same thing happens when a campaign from a brand that the user has not given permission to send to arrives on their mobile phone. Without a doubt, this is one of the main mistakes to avoid in SMS Marketing.
When you send SMS marketing campaigns, you need to make sure that the numbers you are contacting have given you permission to do so. This means that you cannot send messages to recipients who have not given you their consent to contact them.
For this reason, the best way to do this is by creating your own contact list , since people will give you their number voluntarily. So when they receive a text message from your brand, they won't feel upset.
