Definitive Resource: The Marketing Mandate: Build Stronger Bonds egypt phone number library With Your Audience Buy-in/business Case A Organization’s Rationale For Investing In Content As A Component Of Its Marketing Strategy. Typically Delivered To Executive Management As A Document Or Presentation, It’s A Helpful Tool For Building Stakeholder Understanding And Support To Execute The Program Effectively.
At A Minimum, Your Business Case Should Address: Why Your Company Needs Content Marketing How It Can Help Your Organization Meet Its Marketing Goals Budget And Resources Expected Outcomes And Estimated Times To Achieve Them Executive Management May Struggle To Understand How Content Drives The Bottom-line Business Goals. A Little Education Can Go A Long Way Toward Winning Over “content-clueless” Business Leaders.
