News
December 11, 2020
You have an e-commerce .
100 products for sale.
What is the easiest?
Put a simple description or one given to you by the supplier, and then sell.
But this way you will generate few sales and you will be just another business on the market.
We don't want that for your online store .
At Kiwop , we want your e-commerce to be the best, for you to sell a lot and to stand out from the competition.
And that is only possible by using copywriting on your product sheets .
But don't worry, because in this article we are going to show you the importance of copywriting and give you 10 tips for writing copy for product sheets.
In addition, we will show you easy and practical examples for you to apply in your online store.
Go ahead and make your product sheets persuasive and effective .
Forward!
Importance of copy in your e-commerce
Copywriting is essential if you want your online business to thrive.
Knowing how to sell with your texts is key .
All successful companies have a copywriting team behind them that writes the product information for their e-commerce sites.
For this reason, your online store needs it too .
But not just any copy, but the most effective one possible.
Stand out from the competition, attract your customers' attention and keep them well informed.
If your products or services don't mean anything to your users, if they don't need your products, they won't buy them.
Make your items talk, and sell more .
If you succeed, you will have succeeded.
If you want to know more about the role of copywriting and why you need one for your online business, check out this article .
10 tips for writing copy for your e-commerce product pages
Know your ideal client perfectly
Writing a good product sheet is essential, but knowing your ideal customer in detail is even more important .
You must write a good profile, but focused on that person .
The description of each of your products has to be in line with the characteristics of your customers.
It is essential that they identify with what they are buying.
Personal and detailed but direct descriptions .
Also, use the same language as them to make selling easier for you.
Know your ideal client perfectly
Practical example at Freshly Cosmetics
Comment on your features and highlight your benefits
Don't write a long text full of features and information about your product or service that no one will read.
Discuss your most notable features and highlight your benefits .
Show your customers what your product will do in their lives and how it will improve their lives.
Avoid empty words, generalities or specific details because they are neither interested nor will they understand them.
Use concise, lively and impactful keywords to create the need to buy your products or services.
Comment on your features and detail your benefits
Practical example in Laconium
Create subsections
Add subsections wherever you can .
The more sections your product page has, the longer your user will spend on the page and, consequently, the more likely they are to purchase your product.
Drop-down sections or sections with information at a glance.
This type of copywriting on your product sheets will be very useful for giving your potential client an idea of everything you offer .
Create subsections
Practical example at Freshly Cosmetics
Use microcopy
Microcopy is the special touch you can add to your texts to connect with your client and improve their perception of the brand.
Small details make the difference .
Between a cold/cordial text and an original/special one, users will choose the latter.
This microcopy is commonly used in two parts of product sheets: in the call to action and in the product description.
Be creative, funny, unexpected and reach inside.
Capture their attention, connect emotionally and humanize your brand image.
If you manage to make them smile while reading it, you australia telegram phone number list will have earned it and the probability of them becoming a final consumer will increase .
Use microcopy
Practical example in Laconium
Provide testimonials from other clients
One thing is clear: we trust what other customers say more than what the brand tells us.
Therefore, your product listings for sale should include social proof or opinions from other customers .
Show comments from other consumers who are satisfied with you.
Give your product sheets credibility and reliability so that those interested in your online business do not hesitate when buying your products.
You can also use ratings or star reviews to provide that testimony.
Provide testimonials from other clients
Practical example on Amazon
Detail the price
When you write the product sheets for your e-commerce you must detail the price .
Nobody likes surprises when it comes to paying.
You must make it clear what it costs so that the client is informed at all times.
If the price you set changes after making the purchase, users will have a bad image of your brand because they will feel that you have deceived them.
Be clear with the defined amount and gain the client's trust .
State whether VAT, shipping costs, possible discounts, etc. are included.
All to keep users well informed .
Detail the price
Practical example on Amazon
Call to action
Your product sheets must include calls to action .
Encourage your customers to purchase your product, add it to their cart, or enjoy the experience.
Use clear action buttons that stand out on the page and are in line with your value proposition.
Guide the customer to obtain your products or services, and ensure the final purchase .
Call to action
