More and more companies are looking to contact users who are part of their market niche, so there is no time to waste.
If you answered no to the question at the beginning, it means that your company desperately needs a lead generation strategy .
The number of people accessing the Internet via mobile devices is increasing every day. However, traditional lead generation methods do not take into account the way people behave on mobile devices .
Still, there are several ways you can modify your list of mali consumer email current lead capture strategy to attract more potential customers from mobile phones.
TABLE OF CONTENTS
Why use SMS and not other marketing channels?
Ways to capture leads via SMS
1.- Coupons and discount codes
2.- Launch of a new article
3.- Company event alert
4.- Drip campaigns
Tips for your short messages
Take advantage of the possibilities to capture leads via SMS
A.- Do A/B testing
B.- Also uses MMS
C.- Use link optimizers
Why use SMS and not other marketing channels?
Yes, it's true, nowadays commercial strategy designers have a wide arsenal of resources at their disposal. That's why you're probably wondering why you should capture leads via SMS and not through other more common channels. There are quite a few reasons that may push you to do so:
It is a way of establishing a business conversation that is becoming more and more widespread and, above all, accepted by people.
Nowadays, almost 99% of all SMS messages received are opened, 90% of which are opened within the first 5 minutes of being delivered.
Studies reveal that during a day a person looks at their mobile device approximately 150 times .
Economically speaking, it is a very affordable tool. Each message costs just a few cents, which makes it easy for small businesses and SMEs to consider an SMS marketing campaign .
In short, it's time to change the mindset regarding SMS. With platforms like WhatsApp or Telegram, many see it as something archaic, but, as you can see, its effectiveness can be truly surprising.
Ways to capture leads via SMS
There are many ways you can get a person to go from being a contact to a potential customer. You can even make a sale. Below are some valuable examples:
1.- Coupons and discount codes
A great way to reach contacts who are less likely to make a purchase. To attract them to your brand, offer a concrete, high-value benefit that can motivate a conversion .
For consumers who wouldn't normally be interested in you, a special offer can give them the reason they need to buy an item or simply visit your store. This can lead to a positive experience that turns them into repeat customers of your products.
For example, if you run a food delivery business, your typical message might be:
Use code XXX to receive 10% off your next purchase! [link] *Expires Sunday at 11:59 PM
2.- Launch of a new article
Why not use multimedia text messages to launch new products? Promoting new products is one of the most important and, at the same time, difficult things you have to do as a company .
On the one hand, the launch of something new has the power to open up new sales opportunities and create additional revenue. On the other hand, designing and launching requires a lot of time and money that you must carefully consider. A campaign, if it fails, can cost you a lot of money.
This is where MMS messages come into play. With them you can combine photos and text to inform your contact list about new products you are offering in your store.
