Although there are many communication and marketing channels, one of the most effective channels is still email . Nowadays, many companies go to great lengths to obtain email addresses from potential customers. The purpose of this is to market to them in the future.
These pages are one of the best extreme forms of landing pages you can find. They often make use of some persuasion strategies, where calls to action are used that are focused on getting customers to leave their email. That is why every email marketing professional has to know about squeeze pages.
TABLE OF CONTENTS
What are squeeze pages and what are they for?
Why are squeeze pages so important?
What is the difference between landing pages and squeeze pages?
Main elements of a compression page
What results will you get from engagement and landing pages?
Who typically uses engagement pages?
So do compressed pages work?
What are squeeze pages and what are they for?
You could say that it is a landing page, which has the marshall islands email list main objective of capturing leads. In Spanish it is known as a “commitment page” . To help you understand it a little better, they are pages that you can find within a website, or they can also be individual pages that are used to direct people and interact with them.
The goal is always the same: that visitors who arrive can leave their data voluntarily . The main data that is desired is the email address, since its value is high. With an attractive call to action, visitors can become leads.
Creating these pages is part of your marketing strategies. You should never forget that once you have captured leads, you have to continue working on all the phases of the conversion funnel.
In this way, you will be ensuring that these leads end up becoming clients , which will greatly increase your business sales.
Why are squeeze pages so important?
Importance of Squeeze Pages
These pages will allow you to capture the email addresses of people who are visiting you, so that you can make sales in the future.
Once you have the email address of these people, you will have the opportunity to persuade them to enter your sales funnel. In this way, you will be building a relationship with them that can become long-lasting. This is when you can do some good marketing.
But what can you offer on this type of page? There are quite a few things you can include, but here are some digital assets that can serve as inspiration:
An e-book.
Newsletters.
Whitepapers.
Webinars or videos.
Podcast.
Free reports.
Slides.
Before you go ahead and create your squeeze pages, you need to think about which of these assets will be the best fit for your visitors . Your potential customers might find value in courses you detail via email, or in an eBook that gives them valuable information.
However, if you have clients who are very busy, it is best to offer them an infographic or a podcast. This will be much more valuable to them, as they can consume it faster. There is no formula for right or wrong, but you should keep in mind what has to be as attractive as possible so that they will leave you their email.
