What exactly is marketing automation?
Basically, marketing automation allows you to send customized marketing content (email, SMS, etc.) triggered by certain conditions or actions taken by your contacts. It's great for drip marketing. For instance, when someone subscribes to your email list, marketing automation would allow you to send them a personalized welcome email without lifting a finger.
But that’s not all! Marketing automation also works with contact management. You can easily and automatically qualify leads, sort them according to their score, and nurture them. Automation helps reinforce your top-of-the-funnel lead generation strategy and builds strong, lasting customer relationships in the long run too.
The best part? These are just some of the ways you can use marketing automation. With some practice, you can let your creative side shine and take advantage of the endless possibilities of automation!
Anyone can use marketing automation, no matter the size of your business, the number of contacts on your list, or your tech skills. All Brevo plans include access to basic automation features – even the free plan. There’s really nothing to lose… Now let’s take a look at what’s in it for you!
What are the benefits of marketing automation?
Making automation part of your overall digital marketing strategy means oman telephone number data becoming more efficient, targeted, and timely. If you're still not sure, let’s take a look at the benefits more specifically:
Save time
Have you been wanting to send new contacts a welcome email, but always get caught up in something else? Maybe you’d like to send your loyal customers a birthday message, but don’t have the time to check for birthdays everyday?
done manually! Sending simple, yet manually time-consuming messages like these takes no time at all with automation.
Marketing automation lets you free your marketing and sales teams from tedious, time-consuming tasks and instead focus on more meaningful ones.
Optimize your contact lists
Marketing automation also does wonders for your contact lists. Sorting contacts by age, location, interests, purchase history, and their interactions with your website allows you to send hyper-targeted marketing content.
You could set up a workflow that sends contacts a personalized follow-up email after looking at certain products on your website.
At the same time, consider customizing your marketing content for customers in different regions to keep up with events, weather, and local trends.
Delivering this level of targeted content to your subscribers can take a lot of time and energy when done manually. Don’t bog down your team with tedious work like this. Instead, let marketing automation take care of it.
Improve the customer experience
So far, we’ve touched on the benefits of marketing automation for you, the business owner. While it’s true that it helps you save loads of time, there are also major benefits to consumers!
