Did The Math And Divided Each

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In Another Example, A Marketer Was Charged With Creating Six Thought Leadership Papers Over Two Quarters. He Paper’s Budget Equally. When I Asked Why, He Said He Wasn’t Sure Of The Papers’ Topics. So, He Planned To Get The First One Done As Inexpensively As Possible And Save Money In Case He Needed To “overpay” For A Subsequent Paper.

No. That’s Not The Way This Works. It’s Simply More Difficult cayman islands phone number library To Create Extraordinary Content If You Let The Budget Dictate (More Or Less) What Stories You Can Tell Than If You Plan Your Stories First And Then Figure Out Which Deserve Bigger (Or Smaller) Budgets. Imagine You Plan A New Tv Series — Episodes For A Budget Of $ Million.



You Can’t Say What Will Be Created Or In What Order. So, With No Information, You Decree That Each Episode Will Average $ Million. It Gets Approved, But Then They Come Back And Say, “you Know What? The Budget Is Going To Be Half That.” Would You Reduce The Episode Number To Five? No, Of Course Not.