Although there is no data available comparing text search ads and Google PLA ads, it can be assumed that the latter, thanks to their visibility and attractive form, can have a positive impact on CTR (click-through rates) and brand awareness.
Since shoppers see a product image before clicking on an ad, this should also result in higher conversion rates, quality leads, and increased sales.
Better user experience
Shopping campaigns help brands reach the right consumers country code +502, guatemala phone numbers at the right time. While this is good news for stores looking to increase sales, it’s also good for shoppers looking to make a purchase quickly.
Providing excellent e-commerce customer service is all about convenience. PLA advertising makes it easy because shoppers can go directly to the product page. They won’t have to waste time looking through tons of text results or catalogs in the store itself. Instead, they can immediately assess the product’s appearance, price, and customer reviews.
Once shoppers land on your site, make their experience even better. Offer live chat for questions and concerns. List related products so they can browse other options. And if your products are available in a physical retail space, make it easy to find brick-and-mortar locations.
Google PLA Ads – How to Get Started in 4 Easy Steps?
Setting up Shopping campaigns is different from other types of ads on Google. Keywords aren’t used in the same way, but you can get your campaign up and running in just a few steps. Here’s what you need to do.
1. Create an account in Google Merchant Center
To do this, you need to go to Google and provide some basic information about your store. This will be displayed to people who see ads for your products. Google will also ask for the information of other people who need access to your account.
To complete this first step, you need a Gmail account.
2. Verify your store
Before you can run any PLA ad campaigns, you must prove to Google that you are the authorized owner of your store.
To do this, simply connect your site to Google Analytics. Keep in mind that this isn’t always possible, for example if your store is hosted on a third-party platform like Shopify. Alternatively, you can add an HTML tag or file to your site, but you may need a developer to do this.
To complete the process, go back to your Google Merchant account and click the “Verify URL” button in the bottom right corner. Once you’ve done that, you can start creating PLA ads .
3. Submit your products
You don't have to create your own ad copy and carefully select keywords. Google automatically collects information about your store's assortment to create a product campaign.
You can also submit your product data to Google via an automated feed or .txt file. So if you want to see relevant keywords in your ads, make sure they’re included in your product titles and descriptions at this stage.
