My Attention, And I Recalled The

[database50]

It Was This Morning. I Read The Email And Scoffed At Their Attempt To Upsell Me A New Type Of Card. The Brand Hade Message, But I Didn’t Care Or Trust Enough To Even Think About Acting On The Offer. But That Doesn’t Mean I’ll Stop Using The Credit Card.

In Comparison, I Do My Banking With Usaa. I Deeply Trust That china phone number library Brand, But I Can’t Tell You The Last Marketing Email I Received From Them. When I Searched To Find Out, I Realized I Get One Just About Every Day. I Just Don’t Remember. “may I Have Your Attention?” And “do I Have Your Trust?” Are Two Different Questions — And Yet Many Marketers Still Conflate And Correlate One With The Other.



More Engagement Is Not Deeper Trust When You Grab A Consumer’s Attention, You Tend To Measure That Time As A Proxy For Trust. The More Time Spent With The Content, The Deeper The Trust In The Content Or Brand. Of Course, That Just Isn’t True. In Fact, Researchers Have Found As “trust Increases, Attention Decreases (In Proportion).