5. Make your call-to-action obvious
A call-to-action should be designed with a specific outcome in mind. The CTA should also be the answer to lead intent. That translates to buttons or banners that give your potential buyer what they want and accomplish the goal of your email marketing campaign at the same time.
A “buy now” button is the simplest example for an ecommerce context. SaaS providers want users to either start using their software right away or book a personalized demo with a member of their sales team. “Sign up now” and “Start your free trial” are fairly common CTAs for B2B companies that have SaaS offerings.
A box asking for from email and from name inside the WP mail SMTP plugin on WordPress.
Enter the email address and sender name your site's emails will be sent from (i.e. the sender you added to Brevo in step 3).
You may choose to force emails to use this From Email and From Name. This allows WP Mail SMTP to override settings from other plugins like WPForms.
Check the box to set the return-path to match the list of qatar cell phone numbers From Email. This way your non-delivery notifications will have a place to go.
Select Brevo (note, WordPress might still list Brevo as Sendinblue).
Image showing Brevo selected as the Mailer to use with WP mail SMTP.
You’ll then be required to enter an API key and Sending Domain (i.e. the domain you just authenticated on Brevo).
A window asking for an API key and sending domain on the WP mail SMTP plugin on WordPress.
To grab your API key, pop back over to the Brevo dashboard and go to SMTP & API.
No more worrying about legitimate emails ending up in the spam folder. Plus, Brevo’s analytics provide detailed statistics on email performance, including delivery rates, opens, and clicks.
Thinking about launching a newsletter or email marketing campaign? As a user of both WordPress and Brevo, our WordPress email plugin is the best way to get the most out of all our platform features.
You’ll be able to install WordPress email subscription forms, sync lists, and campaigns through your WordPress dashboard, and more. Be sure to check it out.When looking for a transactional email service provider, you inevitably come across Mandrill. It’s reliable. It’s robust. But also, it’s pricey for growing businesses.
The market is full of transactional email software for every taste and budget. In this article, we’re going to look at the pros and cons of each Mandrill alternative.
