1. Obtain permission:
Make sure all recipients on your list have actively opted in to receive your emails. Using double opt-ins can help confirm user interest and reduce the likelihood of your emails being flagged as spam.
2. Keep your mailing list clean:
Regularly remove inactive or ghana phone number library bouncing email addresses. A clean list with a high engagement rate improves your sender reputation and reduces the likelihood of falling through spam filters.
3. Avoid spam words and phrases:
Some words and phrases are typically associated with spam, such as “free,” “buy now,” “guaranteed,” and so on. Avoid using these words in subject lines and the body of your email to reduce the chances of being filtered.
4. Customize the content:
Personalized emails tend to have better open rates and fewer spam reports. Make sure to use the recipient's name and personalize the content to their interests based on your list segmentation.
5. Use a reliable email service provider:
Working with a reputable and trusted email service provider (ESP) can help tremendously, as these providers typically have established relationships with ISPs and strict standards for maintaining list quality.
6. Include a clearly visible unsubscribe link:
Every marketing email is required by law to include an easy and clear way to unsubscribe. Make sure the unsubscribe link is visible and functional so users can easily opt out if they choose to do so.
7. Limit the use of images:
Emails that contain lots of images and little text are often flagged as spam. Make sure to keep a good balance between text and images in your emails.
