To get a better idea of what formats will appear and which ones may become the most innovative bets, we will review what really matters: what the user wants and what convinces them about a product or service.
Comprehensive information is one of the key attributes for content marketing to lead to increased awareness and, as a result, increased sales. However, what is even more true is that being in the right place at the right time is at least a guarantee that users or potential customers will see your content and, most importantly, believe you if it provides value .
What formats does the user trust?
The average internet user wakes up in the morning and one of the first things they do is check their email and social media accounts . Imagine for a moment that a dozen emails from a number of benin email address companies appear in your inbox. What would be the most likely response? Sending them to the trash immediately. 66% of users surveyed by CMI and Marketing Prosts ranked it among the worst ways to build customer loyalty.
At this point, any marketing professional or consultant looking for innovation will have asked themselves: What is the user looking for? The answer is simple: utility.
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In a medium like the Internet, what the user wants is to know more about services and products, benefits and many other issues related to these. Thus, those marketing professionals or entrepreneurs interested in finding the best content marketing possibilities should know that the content must be of quality and primarily oriented to helping the client achieve added value .
In light of this, social media has risen to power in terms of information dissemination. But for how long?
Mobile marketing, pocket promotion
This is the trend of trends in terms of innovative formats today. Mobile devices and tablets are becoming a new way of understanding content marketing. If on the PC the possibilities are more linked to consulting an extract of information in an ebook or newsletter or any of the countless usual formats, the small size of mobile devices, especially smartphones, is accompanied by a profound change in the perspective of the content marketing format.
