what is a brand in the B2B sector and what distinguishes it from a B2C brand,
why you should not confuse brand with, for example, visual identification or reputation,
how the brand influences the effectiveness of sales activities in B2B companies,
how to convince the organization's management of the need to invest in the brand,
how to start the honduras phone number material process of building a strong B2B brand,
what methods and frameworks make it easier to work on creating a B2B brand,
what are the most common mistakes when building a B2B brand and how to avoid them,
what resources and competencies are necessary to effectively build a B2B brand,
what brand features can have a particular impact on the purchasing decisions of business customers,
what metrics and indicators are useful for measuring B2B brand strength,
how to strengthen your B2B brand through educational activities and content marketing.
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About "Marketer+ Podcast"
"Marketer+ Podcast" is a show where passion for marketing meets practical knowledge. Industry experts reveal the secrets of effective marketing activities to listeners, share their extensive experience and valuable tips. Each episode covers a different aspect of marketing.
If you want to stay up to date with trends, learn new tools, develop your skills and gain inspiration to work more effectively, this podcast is for you. Whether you're just starting your marketing adventure or you already have a lot of experience, you'll find inspiration and specific advice that will help you achieve better results.
